Concept pitches summary (Wk 5)

In order to get some initial feedback on our web-application project, the team prepared a short 3 minute pitch to present to the tutors and other teams in the contact session. Reflecting on the pitch, I think we did really well as a team to keep the pacing and timing of pitch going well; in fact the pitch went for exactly 3 minutes which was a fortunate coincidence. I think we managed to convey all the key points to the audience however the audience seemed very distracted whilst we were speaking. While we could blame this on the other teams frantically doing last minute pitch presentations or talking about their concepts I believe adding an extra engagement factor would have been key to drawing the audience into the pitch and maybe even getting some valid feedback. Some ideas I had after the pitch were:
  • Asking some rhetorical questions to tune the audience in and get them thinking 
  • Walking around the room to make eye contact with more individual people and to 'spread' my voice
  • Open with a joke or something unconventional to engage the audience
Regardless of the presentation however, looking at the other team's concepts I was able to deduce the fact that our concept was completely unique in the sense that no other team was doing something similar. 'On this day' was using more and different SLQ data sets to the other teams and addresses a different audience from the other teams.

Two other presentations that interested me were Group B's concept 'Evaluator' and Group C's concept 'SLQ Stalker-base.'

Evaluator concept - users react to historical pictures and receive a statistical response of how other users reacted back as well as information describing the picture.

    Positives:
  • High level of user interactivity (rating photos, comment section, user comparisons)
  • Options to research more (follow through on game)
  • Clear idea and logical approach on how to complete it
    Points to work on:
  • Doesn't really focus a specific audience
  • Relies on SLQ image data (websites often appear to be down - can they use local storage to solve this?)
  • Moderation of user feedback issues (will all users be honest?, how will users not get the same picture twice?)
The key idea that I took away from this pitch is that the users engagement and interactivity is so important. By having numerous ways to engage users, users will be more likely to stay on the website and to keep coming back.

SLQ Stalker-base concept - users can 'stalk' the catalogue searches of users on the State Library of Queensland website.

    Positives:
  • Creative play-on-words name to draw in the specific demographic audience (modelling after UQ Stalkerspace)
  • Clear deeper meaning behind website - getting users to think about their online lives and what is really private
  • Detailed proposed site layout (the team know what they want to produce)
    Points to improve on:
  • User interactivity (will users be engaged enough to come back to this website? - no use of comment sections, user interactivity: no real reason to come back)
  • Complex design (may have coding difficulties)
What I took away from this presentation is the importance of relating an idea to a specific audience. SLQ Stalker-base not only appeals to the teenage demographic through its name, but also the proposed site-layout and page design looks appropriate for this audience.

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